TASAKI, ready to open.

In the story of Urashima Tarō, a box carries a warning.
In the undersea world of TASAKI, it becomes a beginning.
Open the box. See where it leads.
A small act of courage can open something entirely new.

The journey begins in the waters of Japan's Ninety-Nine Islands, where TASAKI's story began and its Akoya pearls have been cultivated since 1933. These waters become the setting for READY TO OPEN, a short film in which curiosity opens the door to the unknown.

The box is also a metaphor for the pearl itself. Beneath the surface of the sea, Akoya pearls grow within oysters carefully tended in baskets, shaped over time by nature and the devoted care of TASAKI's pearl farmers, until each pearl is ready to reveal its unique lustre.

The world of Ready to Open was created by hand through stop-motion animation, using Japanese washi paper sourced from Kyoto. Its soft translucency gives form to an underwater landscape of shifting light and delicate sea creatures, where familiar TASAKI icons become integral parts of the underwater city.

©TASAKI

Directed by the fine artist Alix Bortoli, the film is accompanied by the weightless electropop of ‘Yes’ by rising French-Korean singer and composer Miki.

A sense of weightlessness continues throughout the campaign imagery, photographed by Andrew Vowels with additional direction from TASAKI's Designer and Artistic Advisor, Thakoon Panichgul.

©TASAKI

Coral, lilac and pale blue-green. Each figure carries its own pearlescent glow, reflecting the subtle variations of colour and light found in TASAKI's pearls. The imagery brings together TASAKI’s BALANCE, DANGER and M/G TASAKI collections with these hand-crafted washi forms, extending the dreamlike language of the film into still imagery.

©TASAKI

The campaign enters into stores around the world from November. Tiny turtles, octopuses and sea urchins appear alongside miniature tamate-bako filled with TASAKI’s Akoya pearls.

In Japan, the Ginza flagship will host a dedicated exhibition revealing the paper-crafted objects and sets used to build its stop-motion world by hand.

A shell, a box, a new world, all ready to open.

TASAKI. Living gems since 1933.

• Holiday Campaign Hero Film :
  https://www.youtube.com/watch?v=46CSM_nuNmA
• Special site:
  https://www.tasaki.co.uk/lp/holiday-collection/2026/

Born by the sea in 1933, TASAKI begins with a pearl. In the waters of Japan’s Ninety-Nine Islands, Akoya pearls are cultivated with patience and precision, shaped by nature and time. To this day, TASAKI holds a rare farm-to-finish philosophy — cultivating its own pearls, crafting every piece in-house. Inspired by the sea and shaped by contemporary design, TASAKI pushes the boundaries of luxury through innovation, irreverent creativity and a distinctly Japanese sensibility.

Living gems, since 1933.

A pearl begins alone. Then another, and another. Held in perfect alignment, the BALANCE collection explores the relationship between form and space, the individual and the whole. First created in collaboration with Thakoon Panichgul in 2010, its radical simplicity challenged the conventions of pearl jewellery, placing exceptional Akoya pearls along a straight line. Selected for the harmony of their lustre and tone, each pearl is set with exceptional precision.

Thakoon Panichgul is a New York-based fashion designer and editor. After the success of his eponymous brand THAKOON, he launched HommeGirls, a magazine that explores femininity, attitude and personal style.
Since 2009, as Designer and Artistic Advisor for TASAKI, Thakoon Panichgul has turned his distinctive eye to create three main collections: BALANCE, DANGER and CHANTS. Playing with geometry and an irreverent spirit, Panichgul reinvents pearls by his respect for craft and willingness to challenge convention.

Miki is a French-Korean singer-songwriter, rapper and producer. Born in Nice in 1998 and raised in Luxembourg, she emerged in 2024 through a series of viral singles and a collaboration with Metronomy.
She released her debut album, Industry plant, in October 2025. Known for her approach of bringing sound and image together, her track "Yes" brings a playful sense of freedom to the campaign film.

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